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Badger Select gives season ticket holders the opportunity to view all available seats and parking online and decide to:
 
  • Move and improve existing seats
  • Add additional season tickets
  • Purchase football season parking
 
Fans will receive selection information via email approximately 7 days prior to the start of the process. The Badger Select “Live Look Around" begins April 29. Fans can log in and explore the site at that time. The actual Badger Select process will start on April 30.  Fans can choose to log in on their exact selection date and time or any time after, through May 17, to view available seats and season parking.
 
Please note, Badger Select is an optional benefit available only to current season ticket holders. If you do not want to move your season tickets or are not interested in purchasing season parking there is no need to log in into Badger Select. As in prior years simply continue to order your season tickets by the deadline.
Season parking purchases take place during Badger Select. Selection times are assigned to each account based off Badger Select Rank, which is determined first by annual giving level and Badger Select priority points.

Donors may be eligible to purchase up to three (3) season parking permits, per account, based on parking qualification amount and lot availability. Eligibility does not guarantee availability.
Donors giving at the All-American Club ($5,000) through the Ambassador’s Circle ($50,000) in 2024 are eligible to achieve “+” status within their Annual Giving Level (AGL+). To achieve AGL+ status, the following criteria must be met:

Complete a 5-year pledge commitment (minimum $25,000 total) towards the Building Champions Campaign: Football Indoor Practice Facility Fund.

Complete the first installment (minimum $5,000) towards this pledge by March 15, 2024.
CONTACT US
Wisconsin Athletic Ticket Office
608-262-1440 or 800-462-2343

Wisconsin Athletic Development Office
608-262-1000
Wisconsin Athletic Ticket Office

Wisconsin Athletic Development Office